I always make my own jam (see jam recipe under Finy!) -the one in recipe Yum is made with dried apricots as I love apricots and they were not in season when I ran out.
I also make plum and several other jams and like all of them as they are not as sweet as the bought ones as I put a lot of lemon in them all.
I’m the same as Justine. apricot jam, & ANY type of marmalade! YUM. My husband likes strawberry jam best, but I buy all the red jams, & we have a strawberry jam 'between' the other red jams! (I hope that makes sense!)